INDIKATOREN FüR RTB (REAL-TIME BIDDING) SIE WISSEN SOLLTEN

3When a winning bid is determined, the ad is served to the Endbenutzer. The entire process takes 200 milliseconds.An ad exchange operates similar to a stock exchange, although the inventory being sold is display advertising. As mentioned, the majority of ad exchanges operate through Ehrlich-time bidding (RTB) auctions in which ad inventory is bough